Turning A Hobby Into A Business

Sherry Ireland LOVES Persian rugs; so much so that she has turned her passion of collecting these magnificent rugs into a business.  The owner of Dragonfly Rugs & Yoga believes Persian rugs are the centrepiece of the home. She must be onto something because her collection of over 200 rugs has drawn clients from all over to her shop in Holton, Kansas.

“This is basically a hobby gone wild,” Ireland said.

Authentic, vegetable dyed, vibrant, hand-knotted Persian rugs are surprisingly affordable and come in all sizes and patterns.

“You can instantly transform a bland and boring room,” Ireland said. “The colors are amazing and the patterns are interesting. There’s such a wide variety, no two are alike.”

Rugs of all sizes and prices dot the floor and walls of the store. The largest, a 10-foot by 13-foot Kashmar rug, hangs on the wall, while long narrow rugs run along the floor on top of each other with smaller area rugs. They all feature dark blues, deep reds and intricate patterns and most date to the 1920s and ’30s, she said.
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“This is basically a hobby gone wild,” she said.

If it seems odd for a Persian rug shop to pop up in Holton, that’s because Ireland had no intentions of becoming a Persian rug dealer. She attended an estate sale in Topeka’s Westboro neighborhood and purchased a few rugs for her own home.

She was so pleased with them she started looking for others and eventually purchased about 500 through dealers and online. She’s shrunk the collection by half since opening the store, but doesn’t necessarily have plans to buy more.